Marvel's Spider-Man


Marvel's Spider-Man


Marvel's classic comic book superhero needed a new take on his iconic symbol for PlayStation's blockbuster game franchise.

This reimagining of the classic spider features a new clean, bold look. With direction from the creative team at AKQA, the 3D symbol identity was created with MAXON Cinema 4D and Otoy Octane.

This reimagining of the classic spider emphasizes a clean, sharp, and bold look. The 3D Symbol was produced with MAXON Cinema 4D and Otoy Octane.

Special Thanks

I would like to thank AKQA, Sony and Marvel Games for the creative direction and the opportunity to contribute to this iconic superhero title.


Game Title: Marvel's Spider-Man
Publisher: Sony Interactive Entertainment
Development Studio: Insomniac Games

Agency: AKQA

©2018 MARVEL ©2018 Sony Interactive Entertainment Inc. Developed by Insomniac Games, Inc. "Playstation", the "PS" Family logo, and "PS4" are trademarks of Sony Interactive Entertainment Inc. "Greatness Awaits" is a trademark of Sony Interactive Entertainment LLC.
 © 2020 Andrew Haynes Creative