Bethesda Softworks

Fallout 4

Fallout 4


Motion Identity


The identity needed to evoke the nostalgia from the previous fan-favorite titles while simultaneously building excitement for the thrilling new entry to the series' legacy.

The result is a title reveal that plays off the power of the iconic lightning bolt symbol of the logo. This identity closed the highly anticipated reveal trailer and subsequent TV spots. Created with 3DSMax and After Effects.


Logo Identity - Print


A high-resolution, print-ready version of the identity was produced for promotional and marketing materials.

Created in 3DS Max and Photoshop.

Special Thanks

I would like to thank AKQA and Bethesda Softworks for the creative direction and the opportunity to work on this iconic game title.


Game Title: Fallout 4
Publisher: Bethesda Softworks, ZeniMax Media
Development Studio: Bethesda Game Studios
Agency: AKQA

© 2015 Bethesda Softworks LLC, a ZeniMax Media Company, Bethesda, Bethesda Softworks, Bethesda Game Studios, ZeniMax and related logos are registered trademarks or trademarks of ZeniMax Media Inc. in the US and/or other countries. Fallout and related logos are registered trademarks or trademarks of Bethesda Softworks LLC in the U.S. and/or other countries. All other trademarks or trade names are the property of their respective owners. All rights reserved.
 © 2019 Andrew Haynes Creative