Background

The motion identity needed to evoke the nostalgia from the previous fan-favorite titles while simultaneously building excitement for the thrilling new entry in the series' legacy.

The result is a title reveal that plays off the power of the iconic lightning bolt of the logo. The identity closed the highly anticipated reveal trailer and subsequent TV spots. With creative direction from AKQA, Bethesda Softworks and Bethesda Game Studios the motion identity was created using Autodesk 3DS Max and Adobe After Effects.

Background

A print-ready, high-resolution version of the identity was needed for promotional and marketing materials.

With creative direction from AKQA, Bethesda Softworks and Bethesda Game Studios the identity was created using Autodesk 3DS Max and Adobe Photoshop.

Special Thanks

I would like to thank AKQA, Bethesda Softworks and Bethesda Game Studios for the creative direction and the opportunity to contribute to this iconic game title.

Credits

Game Title: Fallout 4
Publisher: Bethesda Softworks, ZeniMax Media
Development Studio: Bethesda Game Studios
Agency: AKQA

© 2015 Bethesda Softworks LLC, a ZeniMax Media Company, Bethesda, Bethesda Softworks, Bethesda Game Studios, ZeniMax and related logos are registered trademarks or trademarks of ZeniMax Media Inc. in the US and/or other countries. Fallout and related logos are registered trademarks or trademarks of Bethesda Softworks LLC in the U.S. and/or other countries. All other trademarks or trade names are the property of their respective owners. All rights reserved.

 © 2020 Andrew Haynes Creative