Bethesda Softworks
 Bethesda Softworks




Paying homage to the original first-person shooter and bringing hell into a new era, the in-game motion identities for Bethesda and ID Software feature demonic glitch disturbances.

The motion for the in-game UI was also explored, combining hell-fire embers over epic rock. With direction from the creative team at AKQA, the motion identity was created with Adobe After Effects.


Early in the game development, logo directions were explored.

As much fun as this identity direction was to create, it ultimately ended up on the cutting room floor. This was produced with Autodesk 3DS Max, Pixologic Zbrush and Adobe Photoshop.

Special Thanks

I would like to thank AKQA, Bethesda Softworks and ID Software for the creative direction and the opportunity to contribute to this iconic game title.


Game Title: DOOM
Publisher: Bethesda Softworks, ZeniMax Media
Development Studio: ID Software
Agency: AKQA

© 2015 Bethesda Softworks LLC, a ZeniMax Media Company. ZeniMax, Bethesda, Bethesda Softworks and related logos are registered trademarks or trademarks of ZeniMax Media Inc. in the US and/or other countries. DOOM, id, id Software, id Tech, and related logos are registered trademarks of id Software LLC in the U.S. and/or other countries. All rights reserved.
 © 2020 Andrew Haynes Creative